Dental SEO“Google only loves you when everyone else loves you first.” — Wendy Piersall
For more than a decade, search engines such as Google, Bing and Yahoo have replaced the yellow pages of the phonebook as the directory marketing solution of our time. The genius of these search tools have to do with a combination of their ease of use, and their ability to keep search results sanitized of marketers’ attempts to direct you only to their own sites. In other words, your searches return pretty straight forward results about which you can make up your mind.
PPC is helpful because you only pay when someone clicks on your ads and will therefore provide accurate analytics of your online marketing. However, it is important to remember that PPC is an inherent part of an active “push” marketing campaign – you are aggressively ‘selling’ the potential patient when using PPC. Therefore, you should consider your feelings towards aggressive marketing before going the SEM route.
Organic SEO is basically like free advertising because it helps attract patients who are actively looking for someone with your qualifications and services. In sales terminology, prospective new patients who find you through an organic search are considered a “hot lead” because they came to you naturally. When they reach out to you, they have almost made up their mind, and THIS is the power of an optimized website. It may take longer for your site to grow in the rankings, but it will grow.
EZ Dental Practice Marketing can offer you a multi-pronged marketing approach using both SEM and SEO to grow your visibility and search rankings online.