Have you taken advantage of Facebook’s Call-to-Action (or CTA buttons) that are slowly starting to pop up on business Facebook pages?
There are seven to choose from and the button sits on op of the your cover image, to the left of the ‘like’ button. The seven CTA buttons include; Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. Your CTA button links to any URL, either inside or outside of Facebook.
As soon as you get the prompt to set the CTA button up on your Facebook page, take advantage of it right away. Start simple! Setup the Contact Us button and then expand your horizons and find new ways to use CTA buttons to engage your audience.
Here is a short video tutorial showing you how to set up and locate your CTA buttons: