Earlier this month, a hacker managed to make their way into Crayola’s Facebook page and lock out everyone who was an administrator prior to the hacking. The bad guys then posted indecent content on Crayola’s pages for days until Facebook shut it down and allow the original administrators to once again have access.
What a mess for Crayola! Parents were upset and apologies weren’t enough for some. The company lost some stakeholders and customers because of this unfortunate issue.
Could it have been prevented? Of course, there are steps that every company should take to be proactive against hacker attacks. Hackers love to wreck havoc on anybody; they aren’t choosy.
So what can you do to protect your dental social media sites? Here are seven simple steps to protect your social media accounts:
- One of the simplest ways to prevent your Facebook pages from getting hacked is making sure you always log out; especially if you share computers with others or use public computers. Your personal account is the gateway to any business Facebook accounts to which you have administrative access.
- Enable secure browsing to encrypt your activity on Facebook where possible, making it harder for anyone else to access your Facebook information without your permission. To ensure you have secure browsing turned on, you need to change your settings:
- Go to your Security Settings.
- Click on the Secure Browsing
- Check the box provided and save your changes.
- Create a complex (i.e. not obvious) password and change it every 3 months. The best passwords are about ten characters in length and have a mix of numbers, letters and characters. Remember, changing your password on your personal account doesn’t affect anyone else’s access to the business pages that you share with others.
- Know every time someone logs into your account from an unrecognizable location. Here’s how to enable login notifications:
- Go to your Security Settings.
- Click on the Login Notifications
- Check the box next to the type of alerts you’d like to receive and save your changes.
- Double check the URL you are using to log into Facebook. Hackers and phishers oftentimes use fake Facebook login pages. A clear indication of a fake login page is found within the URL of the page. Although hackers can replicate copies of the Facebook login page, they are unable to use the same URL. Phishers will often send emails to people telling them there is something wrong with their account. They will then direct the person to click on a link for a website that is used to gain access to their actual Facebook login information.
- Remove your email address from your public profile on Facebook. By publishing your email address on Facebook, you are giving people your login information to your Facebook account. You can do this by making changes in the contact information section of your Facebook page.
- Finally, moderate and assign the right roles to your admins. Only give full rights to business owners. Everyone else can have the role as an editor so you don’t have to worry about a disgruntled employee or intern deleting everyone else as an admin, or worse, deleting your page all together.
Small, medium, big businesses and even personal social media accounts can become prey to hackers. Even people who should ‘know better’ can get hacked…which actually happened to Mark Zuckerberg’s account. If you follow these seven steps, you will go a long way to protect yourself and the pages you administer from the hackers.